Retail Manager Apprenticeship (Level 4)

This apprenticeship is suitable for people working a retail manager role. The role includes delivering sales targets, ensuring a positive experience for customers and leading and developing the team. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles while encouraging their team to develop their own skills and abilities.


  • Each apprentice will be allocated a training adviser who will visit them in the workplace on a monthly basis to provide training and support and monitor their progress and the training they are receiving from the employer.
  • The employer will be invited to regular progress reviews.


  • The end point assessment should only commence once the apprentice has developed all the knowledge, skills and behaviours defined in the apprenticeship standard.
  • To help determine whether the apprentice is ready for end point assessment a meeting will take place involving the apprentice’s line manager, their training adviser and any other appropriate managers from the employer. Apprentices must have achieved a level 2 qualification in English and maths before being entered for their final apprenticeship assessment. The proposal for the retail business project must be approved by a representative of the end point assessment before commencement.

End Point Assessment

  • Two hour written exam with a mixture of short and extended answers.
  • Retail business project.
  • One hour professional discussion focusing on how they have performed during the apprenticeship and their overall achievement of the knowledge, skills and behaviours in the standard. The apprentice’s manager should also be present at the professional discussion.
  • The apprentice can be awarded a pass or distinction.

Entry requirements

Individual employers will set the selection criteria for their apprenticeships. It is expected that candidates will have worked in an supervisory role in the retail sector.

Course Progression

Progression to senior retail manager or area manager roles which may include management apprenticeships or higher education courses.

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